"Mastering Search Advertising" shares insight and professional
guidance from an expert Internet marketer on how to launch, manage
and improve already-existing pay-per-click campaigns, providing an
inside look into a largely undiscovered and exciting industry.
Richard Stokes, founder of AdGooroo, a leading search engine
intelligence company, has over 15 years of experience in
advertising and technology management and includes real-life
examples, case studies and charts that reveal not only the basics
of creating a pay-per-click campaign, but also break down the
intricacies of the process into simple, easy-to-understand steps
that will help any business leader focused on achieving a
world-class marketing strategy. Successful tactics known only to a
handful of elite search marketers are discussed in detail and
include specific techniques on how to:
- Increase search traffic while simultaneously lowering
costs
- Conduct keyword research
- Determine the best starting bid prices for new keywords
- Manage bids without expensive bid management software
- Launch a new campaign
- Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to
dominate Google AdWords today
"A well researched, truthful, and up-to-date guide for
pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com
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