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Applying Predictive Analytics - Finding Value in Data (Hardcover, 2nd ed. 2022)
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Applying Predictive Analytics - Finding Value in Data (Hardcover, 2nd ed. 2022)
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The new edition of this textbook presents a practical, updated
approach to predictive analytics for classroom learning. The
authors focus on using analytics to solve business problems and
compares several different modeling techniques, all explained from
examples using the SAS Enterprise Miner software. The authors
demystify complex algorithms to show how they can be utilized and
explained within the context of enhancing business opportunities.
Each chapter includes an opening vignette that provides real-life
examples of how business analytics have been used in various
aspects of organizations to solve issues or improve their results.
A running case provides an example of a how to build and analyze a
complex analytics model and utilize it to predict future outcomes.
The new edition includes chapters on clusters and associations and
text mining to support predictive models. An additional case is
also included that can be used with each chapter or as a semester
project.
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