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Books > Law > English law > Private, property, family > Intellectual property law > Copyright
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Licensing Photography (Paperback)
Loot Price: R363
Discovery Miles 3 630
You Save: R117
(24%)
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Licensing Photography (Paperback)
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List price R480
Loot Price R363
Discovery Miles 3 630
You Save R117 (24%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Photographers can now increase the profitability of their images by
properly controlling and pricing the rights to their work! A
veteran photographer and an intellectual property attorney explain
the complicated subject of licensing in clear layman's terms, so
that readers can craft licensing agreements, price the values of
those licenses, and negotiate fees successfully. This book includes
tools for crafting licensing agreements, pricing licenses, and
negotiating fees successfully; real-life examples, model form and
letter agreements, complete Q&A section, and pricing formulae;
clear explanations of laws of privacy, publicity, and trademark
that impact licensing rights; layman's language makes licensing and
copyright easy to understand; and, allows photographers to use
licensing agreements to their advantage. It dissects similarities
and differences of licensing for print vs. electronic and other
non-print media. It is aimed at beginning and experienced
professional photographers; photo students and educators. It is a
perfect companion to Weisgrau's previous title, "The Real Business
of Photography" (1-58115-350-3). A comparable title, "Licensing Art
and Design" (ISBN 1-880559-27-7) in two editions has over 30,000
copies in print.
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