This text demonstrates how businesses and institutions continue to
operate outside the ecological carrying capacity of the
environment, and highlights the need for participation and social
innovation on their part. It asserts that senior executives and
middle management in large corporations have often sought,
deliberately or unconsciously, to block the advancement of
environmentalism. Industry has reconstructed the more radical
environmental agenda to suit its own purposes, in effect hijacking
it, by taking it out of its traditional discourse and placing it in
a liberal-productivist framework. The book concludes by examining
the way forward for more sustainable business, presenting new
models that place greater emphasis on issues such as equity and
ethics.
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