Consumer Behavior (Paperback, 8th edition)

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	July 2023
First published:	2024
Authors:	Rik Pieters • Wayne Hoyer • Deborah J. MacInnis
Format:	Paperback
Pages:	544
Edition:	8th edition
ISBN-13:	978-0-357-72129-2
Categories:	Books > Business & Economics > Finance & accounting > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing Promotions
LSN:	0-357-72129-2
Barcode:	9780357721292

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