Many sales people, particularly in business-to-business categories,
may think that social media is a consumer plaything and not
well-suited for use in business, and especially in sales.
The Infinite Pipeline demonstrates that social selling is real,
it's here, and sales people can learn social sales techniques to
improve their effectiveness.
The book describes the Infinite Pipeline Sales Development
Process, which enables B2B sales people to use social media to
create online relationships for sales success. It contains social
strategy and practical advice for creating evangelists and
communities that produce sales without the use of time-consuming,
ineffective smiling and dialing techniques.
Social Media Performance Group presents easy-to-use step-by-step
instructions for getting on popular social networking sites and
mastering the techniques of social selling, including a plan for
your first 30, 60, and 90 days on social media.
The sales person edition contains dozens of case studies that
explain how successful sales people are using social selling
techniques to prospect and close sales as well as how their
companies are creating online communities that help sustain
relationships with customers and develop new relationships with
customers.
The Infinite Pipeline will show you how to use social media to
improve customer satisfaction, start, build, and sustain
professional relationships and involve the whole company in sales
efforts.
Topics include: Why Social Media for B2B Sales; The Failure of
Traditional Sales Metrics; What You Know About Who You Know; No
More Smiling and Dialing; and Always Be Engaging Replaces Always Be
Closing.
Infinite Pipeline provides everything you need to know to
supercharge your sales efforts using social selling techniques,
showing you how Infinite Pipeline theories and tools work in actual
business scenarios.
What Others Are Saying
"Infinite Pipeline offers practical advice for using social
media to extend relationship selling online. It's a great way to
get crazy-busy prospects to pay attention."
-Jill Konrath, author of SNAP Selling and Selling to Big
Companies
"Sales is all about relationships and trust. Infinite Pipeline
is the 'how to' guide for maximizing social networks to find and
build relationships, and generate trust in our digital age."
-Sam Richter, best-selling author, Take the Cold Out of Cold
Calling (2012 Sales book of the year)
"Infinite Pipeline will be the authority on building lasting
relationships through online social that result in bottom line
business."
-Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of
Integrated Alliances
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