Most practitioners and decision makers look at corporate social
responsibility (CSR) as a socially responsible management practice
on top of what company leaders normally do: focus on the
sustainable, long term financial profitability of their
corporation. This book focuses on a political understanding of CSR:
the author bridges politics corporate social responsibility and in
a creative and provocative manner. Braun seeks to explore why and
how corporations are to be seen as political entities with
important roles in our current societies. The first part discusses
the social context, the various stakeholder approaches and it also
endeavors - with the help of the historic/political parallel of the
bourgeois revolutions in the 19th century - to define the corporate
polity. The second part analyses the new kind of operational logic
from the viewpoint of the different areas of corporate operation;
it gives an overview of the consequences for the individual areas
of operation and indicates how corporate policy can be realized in
the given field of operation. The third part of the book introduces
the institutions necessary for the creation of the corporate
polity.
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