Extraordinary leaders share a passionate commitment to achieving
their vision that borders and sometimes crosses the line into
obsession. All In shows why obsession, if properly focused and
managed, is both necessary and productive. Advances in any endeavor
almost always depend on a small group of individuals who are
completely consumed by the goal they're pursuing. When these
leaders and teams are successful, everyone benefits from their
obsessive nature. This book?explores the three obsessions
underlying the achievements of the greatest leaders: delighting
customers, building great products, and creating an enduring
company. Author Robert Bruce Shaw takes you inside the success
stories of iconic leaders and shows the upside of obsession plus
the practices that support it, including Jeff Bezos of Amazon, Elon
Musk of Tesla, and Steve Jobs of Apple. In All In, Shaw teaches you
why: Amazon's first principle is customer obsession and the
behaviors that sustain it as the firm becomes one of the largest in
the world. Tesla puts products at the center of everything it does
and the leadership approach that created a revolutionary electric
car. Steve Jobs' greatest creation was not the Mac or iPhone but
Apple the company. ? ? ? ? ? ? ? ???? Shaw also provides insight
into the dark side of obsession and its destructive potential - as
vividly illustrated in his case study of Uber's aggressive pursuit
of growth during the tenure of CEO Travis Kalanick. Appealing to
any reader of entrepreneurial biographies, All In shows
individuals, teams and organizations how to manage obsession's
downsides while realizing the benefits of relentlessly seeking to
create something that truly matters.
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