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Books > Business & Economics > Business & management > International business
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The Global Jukebox - The International Music Industry (Hardcover, New)
Loot Price: R4,205
Discovery Miles 42 050
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The Global Jukebox - The International Music Industry (Hardcover, New)
Series: Communication and Society
Expected to ship within 10 - 15 working days
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Popular music is with us constantly. Not only do we listen to music
in our homes and at live performances, but also as a sonic
background in cars, bars, aeroplanes, restaurants and shopping
malls. This book provides a comprehensive study of the
international industry which produces, markets and distributes
popular music. It considers the industry at a time of great change:
facing up to the concentration of ownership and market share in the
hands of the "big six" multinational companies, and adapting to
technological innovations which are transforming the ways in which
music is produced and consumed.;The author examines how the
industry is responding to the need to produce global stars and
global product for an ever-growing international audience. He
discusses the effect of new media technologies and means of
communication, including digitalization, satellite broadcasting and
the Internet, and considers the role of the largest and single most
important market for commercial music, the United States.
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