|
Books > Professional & Technical > Technology: general issues
|
Buy Now
Digination - Identity, Organization, and Public Life in the Age of Small Digital Devices and Big Digital Domains (Hardcover, New)
Loot Price: R1,975
Discovery Miles 19 750
You Save: R728
(27%)
|
|
|
Digination - Identity, Organization, and Public Life in the Age of Small Digital Devices and Big Digital Domains (Hardcover, New)
Series: The Fairleigh Dickinson University Press Series in Communication Studies
Expected to ship within 18 - 22 working days
|
The shift from orality to literacy that began with the invention of
the phonetic alphabet, and which went into high-gear with
Gutenberg's printing press more than 500 years ago, helped make the
modern world. Some commentators have argued that this shift from
orality to literacy marked a much broader, cultural shift of
cataclysmic proportions. Today, with everything from e-mail to
blogs, iPods and podcasts, through Google, Yahoo, eBay, and with
cutting-edge smart phones, we find ourselves developing
relationships with these newest communication tools that aren't
simply allowing us to communicate faster, farther and with more
ease than ever before. We aren't just moving around ideas, data,
and information at unimaginable speed and scale. Our interminglings
and fusions with digital communication technologies are also
altering both individual and group consciousness in fundamental
ways-how we form and sustain relationships, how we think and
perceive, what it means to see and to feel. We are remaking human
identity once more, and manufacturing a new kind of culture along
the way. The processes bound up in our digination may well be
consequential to the trajectory of human evolution. That
time-honored trope: the notion that technology is not the problem,
rather, it's how people use technology that's the problem is shown
to be wanting. Highlighting Marshall McLuhan's "tetrads" or laws of
media as a primary tool of analysis, R.C. MacDougall argues in line
with other media ecologists that it's not so much how we use
certain tools that matters, it's that we use them. More than any
other technological form perhaps, communication technologies play
particularly powerful and systemic roles in our culture, or any
culture for that matter. Late adopters and even abstainers are not
exempt from the psychological, social and cultural effects (and
side-effects) of modern digital communication technology. While
there are certainly varying degrees of immersion-that is to say,
while some of us live in the high-rise downtown district, some at
the city limits, and still others out in the proverbial "woods"-we
all live in Digination today.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
