This book is not written as a personal history, but as a business
story. I have tried to avoid trivialities and to confine myself to
matters of instructive interest. The chief object behind every
episode is to offer helpful suggestions to those who will follow
me. And to save them some of the midnight groping which I did. My
only claim for credit is that I have probably worked twice as long
as anybody else in this field. I have lived for many years in a
vortex of advertising. Naturally I learned more from experience
than those who had a lesser chance. Now I want that experience, so
far as possible, to help others avoid the same difficult climb.
Every pioneer should blaze his trail. That is all I have tried to
do. I set down these findings solely for the purpose of aiding
others to start far up the heights I scaled. Then, with the efforts
I here describe, I hope you can now attain some peaks in
advertising beyond any of us to date. - Claude C. Hopkins
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