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Books > Business & Economics > Business & management
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Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter (Paperback)
Loot Price: R436
Discovery Miles 4 360
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Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter (Paperback)
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Loot Price R436
Discovery Miles 4 360
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The time has come when advertising has in some hands reached the
status of a science. It is based on fixed principles and is
reasonably exact. The causes and effects have been analyzed until
they are well understood. The correct method of procedure have been
proved and established. We know what is most effective, and we act
on basic law. Advertising, once a gamble, has thus become, under
able direction, one of the safest business ventures. Certainly no
other enterprise with comparable possibilities need involve so
little risk. Therefore, this book deals, not with theories and
opinions, but with well-proved principles and facts. The book is
confined to establish fundamentals. If we enter any realms of
uncertainty we shall carefully denote them. Under these conditions,
where they long exist, advertising and merchandising become exact
sciences. Every course is charted. The compass of accurate
knowledge directs the shortest, safest, cheapest course to any
destination. Get Your Copy Today!
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