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Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak (Paperback)
Loot Price: R697
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Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak (Paperback)
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To understand advertising, you need to understand salesmanship.
Both are filled with mis-steps, gimmicks, and frauds. Advertising
is widely understood to be "Salesmanship in Print." Understanding
what makes a successful salesman then gives you the basics of what
will make successful ads. With this tested collection of solutions,
any person is well on their way to understanding human nature and
how to approach prospects in order that marketing becomes routinely
effective. During 10 years of research, Wheeler tested over 105,000
words and phrases on more than 19 million people, resulting in the
development of his "5 Wheeler Points" and, in 1937, the publication
of "Tested Sentences That Sell." Wheeler's principles as powerful
today as they were when this book was originally published in 1937.
Even as things change, technology transforms, business evolves -
human nature has stayed the same. Get your copy today and Master
these secrets for yourself.
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