For more than two decades, Winning at New Products has served as
the bible for product developers everywhere. Robert G. Cooper
demonstrates why consistent product development is so vital to
corporate growth and how to maximize your chances of success.
Winning at New Products cites the author's most recent research and
showcases innovative practices by industry leaders to present a
field-tested game plan for achieving product leadership. Cooper
outlines specific strategies for making sound business decisions at
every step--from idea generation to launch. This fully updated and
expanded edition is an essential resource for product developers
around the world.
General
| Imprint: |
BasicBooks
|
| Country of origin: |
United States |
| Release date: |
September 2017 |
| Authors: |
Robert Cooper
|
| Dimensions: |
234 x 153 x 35mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
448 |
| Edition: |
5 Rev Ed |
| ISBN-13: |
978-0-465-09332-8 |
| Categories: |
Books >
Business & Economics >
Business & management >
General
|
| LSN: |
0-465-09332-9 |
| Barcode: |
9780465093328 |
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