Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management

Buy Now

Winning at New Products, 5th Edition - Creating Value Through Innovation (Paperback, 5 Rev Ed) Price: R682

Discovery Miles 6 820

Repayment Terms: R64 pm x 12*

Add to cart

Winning at New Products, 5th Edition - Creating Value Through Innovation (Paperback, 5 Rev Ed): Robert Cooper

Winning at New Products, 5th Edition - Creating Value Through Innovation (Paperback, 5 Rev Ed)

Robert Cooper

(sign in to rate)

Price R682

Sold by

Aristata Bookshop - Fulfilled by Loot

Discovery Miles 6 820 | Repayment Terms: R64 pm x 12*

Expected to ship within 2 - 4 working days

See all buying options

Description
Details
Customer Reviews

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

General

Imprint:	BasicBooks
Country of origin:	United States
Release date:	September 2017
Authors:	Robert Cooper
Dimensions:	234 x 153 x 35mm (L x W x T)
Format:	Paperback - Trade
Pages:	448
Edition:	5 Rev Ed
ISBN-13:	978-0-465-09332-8
Categories:	Books > Business & Economics > Business & management > General Promotions
LSN:	0-465-09332-9
Barcode:	9780465093328