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International Entrepreneurship - Starting, Developing, and Managing a Global Venture (Paperback, 3rd Revised edition)
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International Entrepreneurship - Starting, Developing, and Managing a Global Venture (Paperback, 3rd Revised edition)
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Combining comprehensive coverage with a wide variety of real-life
cases, International Entrepreneurship: Starting, Developing, and
Managing a Global Venture gives entrepreneurs the tools they need
to successfully launch international ventures in today's
hypercompetitive world. Bestselling author Dr. Robert D. Hisrich
helps students and entrepreneurs develop global business plans,
select international opportunities, and determine the best entry
strategy. The text also covers practical considerations such as
legal concerns, the global monetary systems, global marketing, and
global human resource management for entrepreneurs. The Third
Edition provides increased attention to culture and reflects recent
changes in our increasingly globalized world. Readers will also be
exposed to new cases featuring international activities of
entrepreneurs and ventures throughout the world.
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