Making sense of the world around us is a process involving both
semiotic and material mediation--the use of signs and sign systems
(preeminently language) and various kinds of tools (technics). As
we use them, we experience them subjectively as extensions of our
bodily selves and objectively as instruments for accessing the
world with which we interact. Emphasizing this bipolar nature of
language and technics, understood as intertwined "forms of sense,"
Robert Innis studies the multiple ways in which they are rooted in
and transform human perceptual structures in both their individual
and social dimensions.
The book foregrounds and is organized around the notion of
"semiotic embodiment." Language and technics are viewed as "probes"
upon which we rely, in which we are embodied, and that themselves
embody and structure our primary modes of encountering the world.
While making an important substantive contribution to present
debates about the "biasing" of perception by language and technics,
Innis also seeks to provide a methodological model of how
complementary analytical resources from American pragmatist and
various European traditions can be deployed fruitfully in the
pursuit of new insights into the phenomenon of meaning-making.
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