Industrial and Specialty Papers - Volume 4, Product Development (Paperback)

Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional Marketing Research; Practical Employment of Marketing Research; Nonobjectivity in Research; The Scientific Method of Investigation; Sources of Marketing Information; Methods of Collecting Data in Marketing Research; Kinds of Marketing Research and Applications - 3. Spunbonded Products- Introduction; Sheet Structure of Tyvek Spunbonded Linear Polyethylene; Area-Bonded Sheets; PointBonded Spunbonded Polyethylene; Reemay Spunbonded Polyester; Typar Spunbonded Polypropylene; Summary - 4. Nonwovens and Textile Replacements - Introduction; Background of The Nonwoven Industry; Types of Nonwovens; Disposables; Linen Supply Field; The Graduate; Disposable Diaper Market; Improvements Evolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future; Technical Research and Development; Gathering Competitive Intelligence; Marketing Intelligence; Benefits Realized; Textile Replacements and Their Future; Conclusions - 5. Extrusion Coating of Paper and Board - Survey; Structure of Polyethylene; Specific Barrier Properties of Polyethylene; Extrusion Equipment; Primers for Polyethylene Coating; Printing of Polyethylene Coated Papers; Extrusion Coating of Pigmented Plastics; Other Resin Additives; Testing of Polyethylene Coated Papers; Extrusion Resins Other Than Polyethylene; Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction; Gathering Data; Printout-Input Data; Printout-Output Data; Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding; Statistics of Pulp Molding; Technology of Pulp Molding; Production Techniques and Properties of Pulp Molded Products; The Future of Pulp Molding -

General

Imprint:	Chemical Publishing Co Inc.,U.S.
Country of origin:	United States
Release date:	February 1970
First published:	March 1970
Contributors:	Robert H. Mosher • Dales S. Davis
Dimensions:	229 x 152 x 13mm (L x W x T)
Format:	Paperback
Pages:	252
ISBN-13:	978-0-8206-0223-3
Categories:	Books > Professional & Technical > Technology: general issues > Technical design > General Books > Professional & Technical > Mechanical engineering & materials > Materials science > General
LSN:	0-8206-0223-X
Barcode:	9780820602233

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