In today's world, more and more businesses are taking steps toward
globalization, and companies must work to remain competitive.
'Global Business' will help every business professional understand
how all the components fit together to create a truly global
business. This quick-reference guide organizes an avalanche of
information into 308 easily understood concepts that address many
important issues, including how to: * determine your readiness for
global expansion * gain upper management commitment to your
international plan * import under customs laws * recognize scams
and fraudulent transactions * introduce products into new markets *
select employees for overseas assignments * manage international
legal affairs * improve distributor performance * maintain a
franchise relationship Other subjects include tips on how to do
business in various countries and how to deal with regulations and
guidelines specific to each nation. 'Global Business' is a
must-read for understanding the advantages and pitfalls of
expanding a business to a worldwide level.
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