Proven techniques and invaluable advice for writing winning
business proposals--revised and updated
What makes a winning business proposal? It highlights your
skills and services, meets your client's needs, and clearly sets
you apart from the competition.
Since 1995, "Handbook for Writing Proposals" has helped
thousands of professionals develop winning proposals. This
exceptional handbook guides you through the unique nine-step
proposal-writing process from the initial RFP to the client
presentation. In this revised and updated version, the authors show
you how to: Choose the RFPs that give you the best chance of
success Showcase your company's skills and services Set realistic
time/cost schedules and budgets Avoid the mistakes that sink most
proposals Build client relationships that bring you repeat business
Tailor your writing for an international business audience
The second edition also offers you a wealth of downloadable
forms and checklists that you can adapt for your own
proposal-writing process.
Whether you own your own business, need to train your corporate
staff, or simply want to improve your skills, "Handbook for Writing
Proposals," second edition will show you how to profit from every
proposal you write.
Praise
This book guides you through the process of creating the best
impression of your sweat equity to your customer. Whether you need
to polish up and improve every aspect of the proposal or just
certain elements, this book will fill the need. Remember, the
economics of gain only occur when a customer feels you've fulfilled
a need and created value.
"Paul V. Baron, President, In-Store Bakery Division, The Quarter
Oats Company"
"Handbook for Writing Proposals" offers a wealth of
down-to-earth, practical guidance on all phases of proposal
writing. The book is well organized and full of concrete ideas that
are easy to include in real-life situations. The sample letters,
checklists, budgets, and proposals are extremely valuable. This
book is a great resource for anyone whose success depends on
convincing others through the proposal process.
"Richard M. Sawdey, Former Vice President and Secretary, R. R.
Donnelley & Sons Company"
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