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Public Relations (Hardcover, New)
Loot Price: R42,104
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Public Relations (Hardcover, New)
Series: Critical Concepts in Media and Cultural Studies
Expected to ship within 10 - 15 working days
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Public Relations is increasingly recognized as a well-established
communication and management science. Indeed, the discipline has
now generated an abundance of serious scholarly research which is
very wide-ranging and which continues to flourish as never before.
But much of the relevant literature remains inaccessible or is
highly specialized and compartmentalized, so that it is difficult
for many of those who are interested in the subject to obtain an
informed, balanced, and comprehensive overview. This new
four-volume collection from Routledge's acclaimed Critical Concepts
in Media and Cultural Studies series answers the need for an
accessible, one-stop reference work to make sense of the subject's
vast and dispersed literature, and the ongoing explosion in
research output. Edited by Robert L. Heath, a leading scholar in
the field, the four volumes of the collection bring together
classic and contemporary contributions to provide a 'mini library'
of the best and most important research. The collection is global
and multidisciplinary in scope and the gathered materials explore a
range of issues, not least the increasingly important role PR plays
in society. In particular, the collection addresses why-and
how-corporations, governments, and other bodies practise PR. The
collected works also interrogate the history and ethics of Public
Relations, and consider the dizzying challenges posed by new, often
interactive, technologies and social media. Public Relations
includes a full index and is supplemented by an introduction, newly
written by the editor, which places the collected works in their
historical and intellectual context. It is certain to be welcomed
by advanced students, academics, and practitioners as a vital
resource for reference and research.
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