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Books > Business & Economics > Business & management > Management & management techniques > Management decision making

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Weird Ideas That Work - How to Build a Creative Company (Paperback) Loot Price: R396
Discovery Miles 3 960
You Save: R29 (7%)
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Weird Ideas That Work - How to Build a Creative Company (Paperback)

Robert I. Sutton

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List price R425 Loot Price R396 Discovery Miles 3 960 You Save R29 (7%)

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A breakthrough in management thinking, "weird ideas" can

help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional "and" weird.

Hire misfits

Pursue the impractical

Find happy people and encourage them to fight

Reward failure but punish inaction

Forget your own successes

These and other counterintuitive strategies will unlock ideas you never knew you had.

General

Imprint: Simon & Schuster
Country of origin: United States
Release date: May 2007
First published: May 2007
Authors: Robert I. Sutton
Dimensions: 210 x 140 x 15mm (L x W x T)
Format: Paperback
Pages: 232
ISBN-13: 978-0-7432-2788-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General
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LSN: 0-7432-2788-3
Barcode: 9780743227889

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