Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Not currently available
Image Makers - Advertising, Public Relations, and the Ethos of Advocacy (Hardcover, 2nd ed.)
Loot Price: R1,034
Discovery Miles 10 340
|
|
Image Makers - Advertising, Public Relations, and the Ethos of Advocacy (Hardcover, 2nd ed.)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Talking dogs pitching ethnic food. Heart-tugging appeals for
contributions. Recruitment calls for enlistment in the military.
Tub-thumpers excoriating American society with over-the-top
rhetoric. At every turn, Americans are exhorted to spend money,
join organizations, rally to causes, or express outrage. "Image
Makers" is a comprehensive analysis of modern advocacy-from
commercials to public service ads to government propaganda-and its
roots in advertising and public relations.
Robert Jackall and Janice M. Hirota explore the fashioning of the
apparatus of advocacy through the stories of two organizations, the
Committee on Public Information, which sold the Great War to the
American public, and the Advertising Council, which since the
Second World War has been the main coordinator of public service
advertising. They then turn to the career of William Bernbach, the
adman's adman, who reinvented advertising and grappled creatively
with the profound skepticism of a propaganda-weary midcentury
public. Jackall and Hirota argue that the tools-in-trade and habits
of mind of "image makers" have now migrated into every corner of
modern society. Advocacy is now a vocation for many, and American
society abounds as well with "technicians in moral outrage,"
including street-smart impresarios, feminist preachers, and
bombastic talk-radio hosts.
The apparatus and ethos of advocacy give rise to endlessly shifting
patterns of conflicting representations and claims, and in their
midst "Image Makers" offers a clear and spirited understanding of
advocacy in contemporary society and the quandaries it generates.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.