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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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The Semiotics of Movement in Space (Paperback)
Loot Price: R1,278
Discovery Miles 12 780
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The Semiotics of Movement in Space (Paperback)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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The Semiotics of Movement in Space explores how people move through
buildings and interact with objects in space. Focusing on visitors
to the Museum of Contemporary Art in Sydney, McMurtrie analyses and
interprets movement and space relations to highlight new
developments and applications of spatial semiotics as he proposes
that people's movement options have the potential to transform the
meaning of a particular space. He illustrates people's interaction
with microcamera footage of people's movement through the museum
from a first-person point of view, thereby providing an
alternative, complementary perspective on how buildings are
actually used. The book offers effective tools for practitioners to
analyse people's actual and potential movement patterns to rethink
spatial design options from a semiotic perspective. The
applicability of the semiotic principles developed in this book is
demonstrated by examining movement options in a restaurant and a
cafe, with the hope that the principles can be developed and
applied to other sites of displays such as shopping centres and
transportation hubs. This book should appeal to scholars of visual
communication, semiotics, multimodal discourse analysis and visitor
studies.
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