Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
|
Buy Now
Cause and Effect - Visualizing Sustainability (Paperback)
Loot Price: R1,352
Discovery Miles 13 520
|
|
Cause and Effect - Visualizing Sustainability (Paperback)
Expected to ship within 12 - 17 working days
|
Ecology is not a trend. It is one of the most relevant issues for
designers and those who hire them. Companies, institutions, NGOs,
and politicians increasingly need to position themselves as
innovative and environmentally friendly. Whether or not brands or
products can be considered green is decisive for their success on
the market. A wide range of target audiences need to be sensitized
to and convinced of the value of a more conscious lifestyle.
Because the traditional look of environmentalism is out of date and
no longer so effective, a new visual language must be found for
this topic. Cause and Effect is a collection of work from around
the world that reveals a credible and understandable contemporary
visual language for communicating ecology. Its spectrum ranges from
campaigns, posters, brochures, and digital media to interventions
and guerilla marketing. It utilizes graphic design, information
graphics, and illustrations as well as photography to get its
message across. The examples in Cause and Effect inspire us and
challenge us. They clearly describe far-reaching correlations and
complex technical processes. They explain and motivate. Together
they serve as an unparalleled presentation of
the most significant, intelligent, and entertaining communication
measures and proposed solutions for sustainability today. Co-editor
Stephan Bohle is founder and director of futurestrategy, a think
tank focusing on sustainability strategies and green marketing. In
addition, Bohle is a member of the advisory board of Germany's
national environmental foundation, the Deutsche Umweltstiftung, as
well as a consultant and lecturer on the topics of sustainability
management, design, and marketing.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.