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Today's Public Relations - An Introduction (Paperback)
Loot Price: R6,090
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Today's Public Relations - An Introduction (Paperback)
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Today's Public Relations: An Introduction works to redefine the
teaching of public relations by discussing its connection to mass
communication, and linking it to its rhetorical heritage. The text
features coverage of ethics, research, strategy, planning,
evaluation, media selection, promotion/publicity, crisis
communication, risk communication, and collaborative decision
making as ways to create, maintain, and repair relationships
between organizations and the persons who can affect their success.
The book also examines the challenges of creating a solid
foundation in the field of public relations while working to become
a professional in a global society. Key Features: Chapter-opening
vignettes illustrate key points to be covered in the chapter. Web
Watcher boxes highlight the importance of the Internet in PR today
and encourage students to use the Web's resources. Ethical Quandary
boxes lead readers to think through difficult situations in order
to better prepare them for the challenges of public relations.
Professional Reflections, written by practitioners, give a
real-world perspective on the topics covered. End-of-chapter
questions and summary questions, exercises, and recommended reading
lists help readers to better comprehend the chapter material and
delve more deeply into the topic at hand. Intended Audience:
Undergraduate and graduate courses in public relations in
journalism and business departments
General
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