Synthesizing the literature from the survey and measurement fields,
this book explains how to develop closed-response survey scales
that will accurately capture such constructs as attitudes, beliefs,
or behaviors. It provides guidelines to help applied researchers or
graduate students review existing scales for possible adoption or
adaptation in a study; create their own conceptual framework for a
scale; write checklists, true-false variations, and Likert-style
items; design response scales; examine validity and reliability;
conduct a factor analysis; and document the instrument development
and its technical quality. Advice is given on constructing tables
and graphs to report survey scale results. Concepts and procedures
are illustrated with "Not This/But This" examples from multiple
disciplines. User-Friendly Features *End-of-chapter exercises with
sample solutions, plus annotated suggestions for further reading.
*"Not This/But This" examples of poorly written and strong survey
items. *Chapter-opening overviews and within-chapter summaries.
*Glossary of key concepts. *Appendix with examples of parametric
and nonparametric procedures for group comparisons.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
