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Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress (Paperback, Softcover reprint of the original 1st ed. 2015)
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Minority Marketing: Issues and Prospects - Proceedings of the 1987 Minority Marketing Congress (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Expected to ship within 18 - 22 working days
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This volume includes the full proceedings from the 1987 Minority
Marketing Congress held in Greensboro, North Carolina under the
theme Minority Marketing: Issues and Prospects. It provides a
variety of quality research in the field of minority marketing in
order to assimilate and enhance knowledge of marketing practices
for minority enterprises. It includes papers on various topics in
minority marketing including advertising, promotion and consumer
behaviour. Founded in 1971, the Academy of Marketing Science is an
international organization dedicated to promoting timely
explorations of phenomena related to the science of marketing in
theory, research, and practice. Among its services to members and
the community at large, the Academy offers conferences, congresses
and symposia that attract delegates from around the world.
Presentations from these events are published in this Proceedings
series, which offers a comprehensive archive of volumes reflecting
the evolution of the field. Volumes deliver cutting-edge research
and insights, complimenting the Academy's flagship journals, the
Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Volumes are edited by leading scholars and practitioners across a
wide range of subject areas in marketing science.
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