Creative and innovative management has come to be seen as
essential in a world buffeted by rapid and dramatic change.
Initially seen as characteristic of dynamic, entrepreneurial
organizations, creative and innovative management is now seen as
critical to the survival of large bureaucracies, whether they are
part of the public or the private sectors.
This volume draws together major management scholars and
strategists who examine the forces and factors that enhance or
inhibit creative and innovative activities in large organizations.
Examples are drawn from the United States and Japan as well as
Eastern Europe and China. This volume is essential reading for
academics and researchers, as well as practioners, charting the
future of large corporations and government bureaucracies in a
world of turbulent change.
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