Marketing and Selling to Business Owners - A Financial Advisor's Guide to Dominating this Lucrative Market (Paperback)

Are you a financial advisor either just starting in the business, or an established advisor who wants to re-energize your marketing? Do you want to specialize in serving a very lucrative and profitable niche? This book will help you get started: - learn from the mistakes of countless advisors, and gain access to the tips and tricks of successful advisors; - decide which lucrative market(s) to target; - create a strategy to market and sell to your chosen markets; - market to a particular niche in an efficient manner; - formulate tactics to give you a step-by-step action plan to achieve your goals; - create a business plan and marketing plan to help you hit your revenue goals; - spend more of your time doing the one thing that is crucial to your success as an FA: selling. The book teaches you the most important items that were skipped in your training as a financial advisor: the proper way to set goals, how to relate goals to the actions that will make you a success, how to choose a market, and how to market to the right people.

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Series:	Business Planning for Financial Professionals, 1
Release date:	2014
First published:	2014
Authors:	Robert McLaughlin
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	90
ISBN-13:	978-1-4948-8659-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-4948-8659-6
Barcode:	9781494886592

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