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The Technological Competitiveness of Japanese Multinationals - The European Dimension (Hardcover)
Loot Price: R2,231
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The Technological Competitiveness of Japanese Multinationals - The European Dimension (Hardcover)
Series: Thames Essays on Contemporary International Economic Issues
Expected to ship within 12 - 17 working days
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As Japanese companies have become more globalized in their markets
and production facilities, the basis of their competitiveness has
also changed. Whereas the earlier growth of these companies was
based on cost-effective production of standardized products, they
now compete through market responsiveness, product quality, and
innovation that embodies their own original technology. This book
argues that Japanese MNEs (multinational enterprises) now approach
the vital processes of technology generation and product
development through a truly global approach, making increasingly
extensive use of R & D facilities in major foreign market
areas. Incorporating extensive new evidence from three separate
surveys carried out by the authors, the book extensively documents
the growth of Japanese R & D labs abroad, investigates their
strategic roles, and evaluates the implications of their emergence
for the technological competence of the countries in which they are
located and for the competitiveness of the traditional MNEs that
compete globally with the Japanese MNEs. Marina Papanastassiou is
Lecturer and Robert Pearce is Reader in Economics at the University
of Reading.
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