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Critical Examination of the PwC 9th Annual Global CEO Survey (Paperback)
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Critical Examination of the PwC 9th Annual Global CEO Survey (Paperback)
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Scholarly Research Paper from the year 2007 in the subject Business
economics - Miscellaneous, grade: 2, Vienna University of Economics
and Business (Department of Human Resource Management), course:
International Human Resource Management, language: English,
abstract: In early 2006, PricewaterhouseCoopers ('PwC') published
the latest edition of its Annual Global CEO Survey ('the PwC
survey'). This year, more than 1,400 CEOs were interviewed to find
out about what is at the top of their mind, focussing on the
current topics globalization and complexity with a special emphasis
on emerging markets like Brazil, Russia, India and China ('BRIC').
In addition to the data compiled by PwC, the PwC survey also
presents in-depth interviews with five CEOs of multinational
enterprises, offering insights into their personal way of dealing
with globalization and managing complexity within their
organizations. The authors have structured this paper into the
following three parts: Part 1 critically examines the PwC survey in
various aspects and presents three types of shortcomings that have
been discovered (content-related, author-related,
methodology-related). Part 2 deals with the PwC survey's
implications for the role of corporate human resource management
('HRM') in multinational enterprises, examining changing forces in
the global economy and linking them to the HRM function. Part 3
explores the impact of globalization and complexity on current
international HRM literature and analyses its consistence with the
findings presented in the PwC survey.
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