The main theme of the book is the globalisation of China s
markets and Chinese business management in the context of ongoing
reform at home and the country s growing global economic role. "The
Globalisation of Chinese Business" includes contributions relating
to a wide range of manufacturing and service sectors, encompassing
such areas as foreign investment, state and private enterprise,
human resource management, consumer culture and advertising,
financial markets and healthcare. Following an introduction by the
editor there are four sections, the first focused on the
globalisation of Chinese management and the second on the evolution
of Chinese management. The remaining sections contain chapters on
China s growing service sector, growing markets and competition,
and healthcare system reform. An epilogue by the editor in the
remaining section concludes.
Covers a range of managerial issues relating to both manufacturing
and services in China in the context of ongoing managerial
reformDiscusses the corporate strategies of both Chinese and
foreign companiesExamines the targeting of Chinese and global
marketsDetails the globalisation of Chinese business
management"
General
Imprint: |
Chandos Publishing (Oxford) Ltd
|
Country of origin: |
United Kingdom |
Series: |
Chandos Asian Studies Series |
Release date: |
August 2014 |
First published: |
2015 |
Authors: |
Robert Taylor
|
Dimensions: |
234 x 156 x 26mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
368 |
ISBN-13: |
978-1-84334-768-2 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-84334-768-7 |
Barcode: |
9781843347682 |
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