At least since the ancient Greeks, strategists have sought to
direct organized activity through planned, rational
decision-making, through the imaginative creation of vision, or
through the assertion of will. In all cases, argue Holt and Zundel,
strategy impoverishes, not because it only ever offers a partial
view, but because it is dedicated to concealing these limits. The
situation is exacerbated when machines and algorithms, not humans,
organize. Holt and Zundel draw on philosophy, literature, media
theory, art, mathematics, computing and military thinking in an
attempt to rescue strategy by isolating what, they argue, remains
its essence: strategy is a continual organizational struggle
towards authenticity. This, too, is a condition of poverty, but one
that sets in place an unhomely condition of questionability as
opposed to one of efficient predictability. It is, argue Holt and
Zundel, the sole gift of strategy to thoughtfully refuse the
imperatives being generated by machine relations.
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