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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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Gender Commodity - Marketing Feminist Identities and the Promise of Security (Hardcover)
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Gender Commodity - Marketing Feminist Identities and the Promise of Security (Hardcover)
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Gender has become a commodity. Today's economy trades in symbols
and narratives as much as in objects. As such, gender can be bought
and sold, produced as an object, and demands constant work. What
makes the commodity object seem alien, mysterious, and even
threatening, Marx tells us, is that the worker's social relations -
his subjectivity - are taken away from him and stamped into the
object which then appears to have a life of its own, disassociated
and threatening. Gender Commodity argues that gender is a social
relation made into such an alienated object. In today's situation
of radical insecurity, people are reaching out and identifying with
objects - including symbolic ones - that promise quite falsely that
they grant stability, duration, and fulfillment, and gender has
been made into one of those. Gender Commodity is an
interdisciplinary study that brings literary studies into dialogue
with the surrounding mediascape around issues of gender, culture,
and economy. It also asks how the symbolic production of gender
commodity at home informs an imagination of gender policy as it
reaches out globally. As it criticizes gender-affirmative feminism
for participating in the culture of the commodity, Gender Commodity
also looks to feminism to imagine gender otherwise.
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