Genre theory has been used to describe patterns within certain
types of mass media, especially patterns associated with written
and spoken language. These same methods can be applied to
interviewing and the planning and creation of focus groups.
Elicitation Strategies for Interviewing and Fieldwork: Emerging
Research and Opportunities is a pivotal reference source that
provides vital research on the application of textual strategies
associated with initiating or eliciting texts and strategies for
keeping responders on task. While highlighting topics such as
microgenre, interview protocol, and cultural context, this
publication explores interview techniques as well as the methods of
using these strategies to keep interviews relevant. This book is
ideally designed for academicians, researchers, journalists,
communication specialists, and interviewers seeking current
research on interview strategies and textual strategies important
to recognizing and evaluating patterns within responses.
General
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