In this revised second edition, Baggio and Klobas build upon the
work of their previous volume, offering a presentation of
quantitative research methods for tourism researchers. This
accessible and rigorous guide goes beyond the approaches usually
covered in introductory textbooks on quantitative methods to
consider useful techniques for statistical inquiry into tourism
matters of all but the most econometrically complex kind. The first
part of the book concerns common issues in statistical analysis of
data and the most widely-used techniques, while the second part
describes and discusses several newer and less common approaches to
data analysis that are valuable for tourism researchers and
analysts. Updates to the second edition include: • a new chapter
on “Big Data” • consideration of data screening and
cleaning • the use of similarity and diversity indexes for
comparing samples • observations about the partial least squares
(PLS) approach to path modelling • a new section on multi-group
structural equation modelling • a new section on common method
variance and its treatment • revised and updated section on
software • fully updated references and examples
General
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