Behavioral scientists - including those in psychology, infant and
child development, education, animal behavior, marketing and
usability studies - use many methods to measure behavior.
Systematic observation is used to study relatively natural,
spontaneous behavior as it unfolds sequentially in time. This book
emphasizes digital means to record and code such behavior; while
observational methods do not require them, they work better with
them. Key topics include devising coding schemes, training
observers and assessing reliability, as well as recording,
representing and analyzing observational data. In clear and
straightforward language, this book provides a thorough grounding
in observational methods along with considerable practical advice.
It describes standard conventions for sequential data and details
how to perform sequential analysis with a computer program
developed by the authors. The book is rich with examples of coding
schemes and different approaches to sequential analysis, including
both statistical and graphical means.
General
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