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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Interfirm Business-to-Business Networks - Theory, Strategy, and Behavior (Hardcover, New)
Loot Price: R4,706
Discovery Miles 47 060
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Interfirm Business-to-Business Networks - Theory, Strategy, and Behavior (Hardcover, New)
Series: Advances in Business Marketing and Purchasing
Expected to ship within 12 - 19 working days
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Nearly all business-to-business firms interact and have contractual
relationships with upstream, downstream and parallel operating
enterprises. How firms design and implement these relationships
effectively, overcome poorly performing network linkages, and
manage change in interfirm networks are the major topics that
Volume 17 covers. The three papers in Volume 17 report new theory
and in-depth descriptions of interfirm network behavior. Each paper
includes extensive reviews of the relevant literature on interfirm
network behavior as well as data analysis using empirical
positivistic and/or case study research methods. More than 150
figures and tables support the discussion of findings.
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