Consumers' planned behavior is often very different to what is
actually carried out. Consumer plans can relate to four behaviors:
planned and done (deliberate strategies), planned and not done
(unrealized strategies), unplanned and done (emergent strategies)
and unplanned and not done (unused strategies). This book examines
alternative theories and the empirical testing of how planning
relates to doing. It considers tourist spending, length of stay,
attractions, destinations, accommodation and activities and looks
at how marketing strategies affect consumer plans.
General
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