Trends and Issues in Global Tourism 2011 (Hardcover, 2011 ed.)

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Oger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications."

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Trends and Issues in Global Tourism
Release date:	2011
First published:	2011
Editors:	Roland Conrady • Martin Buck
Dimensions:	235 x 155 x 26mm (L x W x T)
Format:	Hardcover
Pages:	342
Edition:	2011 ed.
ISBN-13:	978-3-642-17766-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > Geography > Human geography > Economic geography Promotions
LSN:	3-642-17766-2
Barcode:	9783642177668

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