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Trends and Issues in Global Tourism 2011 (Hardcover, 2011 ed.)
Loot Price: R1,521
Discovery Miles 15 210
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Trends and Issues in Global Tourism 2011 (Hardcover, 2011 ed.)
Series: Trends and Issues in Global Tourism
Expected to ship within 10 - 15 working days
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This book provides insights into important trends and future
scenarios in the global tourism and travel industry. It analyses
today's challenges in the aviation and hospitality industry, in
destination management, and in marketing and distribution
management. New empirical data on general travel behaviour and the
latest consumer trends are also presented. The contributors to this
book are well-known individuals from important tourism, travel and
consulting firms (e.g. BCD Travel, Oger Tours, Booz and Company,
GfK, IPK International) and researchers from universities in
Switzerland, United Kingdom, the Netherlands, and Germany. In
addition institutes specializing in future research highlight
important travel trends. Corporate social responsibility is one of
the top themes to-be and therefore a focus of this book, offering
insights into the concept of CSR, empirical data on consumer
requests, corporate strategy issues and financial investment
implications."
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