Marketing and Sales in the Chemical Industry (Hardcover, 2nd Edition)

If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

General

Imprint:	Wiley-VCH Verlag GmbH
Country of origin:	Germany
Release date:	April 2002
Authors:	Rolf Jakobi
Dimensions:	245 x 177 x 17mm (L x W x T)
Format:	Hardcover
Pages:	177
Edition:	2nd Edition
ISBN-13:	978-3-527-30625-1
Categories:	Books > Science & Mathematics > Chemistry > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Chemical industries
LSN:	3-527-30625-0
Barcode:	9783527306251

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!