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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Marketing and Consumer Research in the Public Interest (Paperback)
Loot Price: R3,422
Discovery Miles 34 220
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Marketing and Consumer Research in the Public Interest (Paperback)
Expected to ship within 10 - 15 working days
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Ethical and social issues in marketing and consumer behaviour are
the focus of this book. Leading scholars in marketing discuss
controversial, cutting-edge theoretical approaches to investigating
public interest. They examine difficult consumption issues such as
substance abuse and grieving customers as well as media issues like
portrayal of minority groups, target marketing and the impact that
idealized images has on consumers' perceptions of their lives. The
book concludes with a discussion of legislative and social
marketing issues including green buying practices, consumer rights,
warning labels and product safety.
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