Marketing and Consumer Research in the Public Interest (Paperback)

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	October 1995
First published:	October 1995
Editors:	Ronald Paul Hill
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Paperback - Trade
Pages:	240
ISBN-13:	978-0-8039-7191-2
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-8039-7191-5
Barcode:	9780803971912

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