This book presents the recent achievements on the processing of
representative user generated content (UGC) on E-commerce websites.
This large size of UGC is valuable information for data mining to
help customer/object profiling. It provides a comprehensive
overview on the concept of customer credibility, object-oriented
review summarization technology and content-based collaborative
filtering algorithm. It covers a feedback mechanism which is
designed to discover customer credibility, which is used to define
the professional degree of review content; product-oriented review
summarization for restaurants or trip arrangements, and introduced
content-based collaborative filtering for product recommendation.
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