Marketing Cultural and Heritage Tourism - A World of Opportunity (Paperback)

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.

General

Imprint:	Left Coast Press Inc
Country of origin:	United States
Series:	Museum Store Association
Release date:	2014
First published:	2014
Authors:	Rosemary Rice McCormick
Dimensions:	229 x 152 x 10mm (L x W x T)
Format:	Paperback
Pages:	188
ISBN-13:	978-1-61132-877-6
Categories:	Books > Reference & Interdisciplinary > Museums & museology Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	1-61132-877-2
Barcode:	9781611328776

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