Cultural organizations are entering an era of significant
challenges. Rising operating costs, unpredictable funding sources,
stagnant membership, and an increasingly competitive landscape for
leisure activities indicate that these institutions have reached a
critical juncture: what has worked for them in the past will not
work going forward. At the same time, massive shifts in
demographics and lifestyles are driving changes in consumer
behavior that threaten the survival of the traditional membership
business model. Drawing from a wide range of research spanning the
disciplines of behavioral economics, philanthropy, and social
psychology, author and museum consultant Rosie Siemer explores the
trends shaping the future of cultural organizations and offers
innovative strategies designed to help them survive--and thrive--in
today's rapidly changing marketplace. Using museums as the primary
subject matter of her research, Siemer analyzes the challenges and
opportunities for membership as a means of engaging existing
members, cultivating new audiences, and keeping museums on track
for sustainable revenue. Tapping into the principles of design
thinking and the lean startup methodology, Siemer provides a fresh
perspective into how museum leaders can adapt systems, roles, and
metrics to encourage experimentation, collaboration, and agility
within their organizations. "Change is required for museums to keep
ahead of the curve and remain competitive," Siemer writes.
"Thankfully, the time for taking steps to evolve has never been
better. New research, bold experiments, and pioneering leaders have
helped to usher in an era of fresh thinking that challenges the
status quo of the traditional membership model." Loaded with
thought-provoking insights, innovative case studies, and practical
applications for audience development, marketing, and membership,
Museum Membership Innovation offers museum leaders a framework for
reimagining membership with an empathy-first approach that
prioritizes the needs of audiences.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
