|
Books > Social sciences > Education > Teaching of a specific subject
|
Not currently available
Teaching Marketing (Paperback)
Loot Price: R1,072
Discovery Miles 10 720
|
|
|
Teaching Marketing (Paperback)
Series: Elgar Guides to Teaching
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Teaching Marketing prompts the reader to reflect on why marketing
is taught, how it is taught and what should be included in
curricula in tertiary-level programmes. The international
contributors have a wide range of expertise in marketing education
and provide their own perspectives on these questions while
considering a variety of different points of view so encouraging
the reader to develop their own opinion. Topics range from
all-encompassing issues such as the importance of grounding
marketing education on a sound ethical foundation, to focused
explorations of how to teach subjects that marketing students
typically find tricky, such as research methods,
business-to-business marketing, and marketing science. The use of
new classroom techniques such as business simulation games is also
covered, as well as how to teach marketing theory and critical
marketing. With sound advice from experienced marketing educators
at both curriculum and classroom level, this book will be essential
for those looking for assistance with curriculum development and
programme planning in marketing.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
