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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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The Wizard Of Ads (Paperback) Loot Price: R468
Discovery Miles 4 680
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The Wizard Of Ads (Paperback)

Roy H. Williams

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Loot Price R468 Discovery Miles 4 680

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Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

General

Imprint: Bard Press
Country of origin: United States
Release date: June 2023
First published: June 1998
Authors: Roy H. Williams
Dimensions: 255 x 184 x 18mm (L x W x T)
Format: Paperback
Pages: 221
ISBN-13: 978-1-885167-29-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 1-885167-29-6
Barcode: 9781885167293

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