The Wizard Of Ads (Paperback)

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

General

Imprint:	Bard Press
Country of origin:	United States
Release date:	June 2023
First published:	June 1998
Authors:	Roy H. Williams
Dimensions:	255 x 184 x 18mm (L x W x T)
Format:	Paperback
Pages:	221
ISBN-13:	978-1-885167-29-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	1-885167-29-6
Barcode:	9781885167293

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