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A Theory of Linguistic Signs (Paperback)
Loot Price: R1,339
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A Theory of Linguistic Signs (Paperback)
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What does it mean to drive a Cadillac? What does `cuckoo' suggest
about the bird? - two examples explored in this investigation of
the history of language signs and of what philosophers, linguists,
and others have had to say about them. Rudi Keller shows how signs
emerge, function, and develop in the permanent process of language
change. He recombines thoughts and ideas from Plato to the present
day to create a new theory of the meaning and evolution of icons
and symbols. By assuming no prior knowledge and by developing his
argument from first principles, Rudi Keller has written a basic
text which includes all the necessary features: easy style, good
organization, original scholarship, and historical depth. This is a
non-technical book which will interest linguists, philosophers,
students of communications and cultural studies,
semioticians/semanticists, sociologists, and anthropologists.
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