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Consumer Culture Theory (Hardcover)
Loot Price: R3,849
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Consumer Culture Theory (Hardcover)
Series: Research in Consumer Behavior
Expected to ship within 12 - 17 working days
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The chapters in this volume have been selected from the best papers
presented at the 8th Annual Consumer Culture Theory Conference held
at the home of University of Arizona in Tucson, AZ in June 2013.
The theme of the conference was Building Community Across Borders.
The diverse interpretive research and theory represented in this
volume provides the reader with intellectually stimulating
opportunities to examine the intersections between a variety of
theories and methods that represent the cutting edge in consumer
research. These studies draw on an array of qualitative
methodologies including ethnography, netnography, narrative and
visual analysis, phenomenology, and semiotics. The substantive
topics represent crucial issues for our times including
understanding and navigating cultural diversity and cultural
perspectives on co-creating market value.
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