Corporate discourse examines business communication practices from
a discourse perspective, looking in detail at the ways in which
corporations around the world communicate with individuals, with
other collective entities and with the world at large. It is
concerned with understanding how language works in business
contexts and how corporate identity and personal and professional
relationships are configured through discourse. Using a range of
analytical techniques to examine different forms of textual
evidence from companies operating in many sectors, this book maps
out current developments in corporate discourse against the complex
background of globalization.
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